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Lot 25

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  • Lot Ended

    Hammer Price (inc. buyers premium) Under Offer @ £500

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awaiting images

1954 Daimler Conquest

Auction Ends: Wed 13th May @ 11:25 am

  • Registration Number

    151XWG

  • Engine Size

    2433cc

  • Engine Number

    76393

  • Chassis Number

    85544

  • Gearbox

    Manual

  • VAT Status

    No VAT

  • Buyers Premium (excl. VAT)

    12%, Minimum £150

  • Documents

    V5C, older V5; buff logbook; MOT May 2026; 24 old MOTs; restoration photos; correspondence; technical literature; copy of handbook; DLOC magazines

  • Tax and MOT status

    Tax and MOT exempt

Description

In single family ownership from 1966 - 2025; body-off restoration in the late-1980s and only 8,000 miles since; former show-winner in super condition

Launched in 1953 to replace the Consort, the Daimler Conquest was essentially an upmarket version of the Lanchester 14 fitted with a super-smooth six-cylinder, single carb 2,433cc engine that produced some 75bhp. 

The large cruciform chassis had double wishbone front suspension with laminated torsion bars, telescopic dampers and anti-roll bar, while the rear suspension used leaf springs with telescopic dampers. Automatic chassis lubrication to 21 points, using a pump controlled by exhaust heat, was a clever feature. Drive was via Daimler’s traditional four-speed Wilson pre-selector gearbox with fluid flywheel.

It came in three body styles, saloon, roadster or drophead coupe, all with luxurious wood and leather interiors. In 1954 the engine was uprated to Century spec with a big-valve alloy head, higher compression, high-lift cam and twin carbs which raised the output to a useful 100bhp with a top speed nudging 100mph. Largely hand-built and always an expensive car, just 4,568 Conquest saloons and a further 4,818 Century versions were sold before production came to an end in 1958.

Supplied new by HR Owen of London in June 1954, this Daimler Conquest was first owned by the Managing Director of The NIG Manufacturing Company of Dane Street, London WC1 and originally had the registration number OYR 3.

In 1955 it passed to another NIG Director, Mr Andrew Wards Tait of Walton-on-Thames, who was chauffeur-driven in the car for the next dozen years, as related in a letter on file. In 1966 it was acquired by a relative of the previous owner who kept it garaged in London but barely drove it.

In 1985 it was inherited by another relative in the same family, at which point it had been laying dormant for 12 years. A professional agricultural engineer with a well-equipped workshop, he was renowned among the Norfolk farming community as 'the man who could fix anything’.

He set about returning the family Conquest to its former glory and although there are no invoices to show exactly what was done, there are dozens of photos on file showing that it was a major body-off restoration with no corners cut, a few of which are reproduced here.

Back on the road in April 1986, we are told that it was the owner’s pride and joy and was used on special occasions only, including a couple of family holidays on the Continent during which it always behaved impeccably. We are told that it also attended various DLOC events and rallies and won various trophies and rosettes although these have sadly gone astray (we do have photos of a couple of them). No fewer than 26 old MOTs show that it was tested every year until 2015, covering some 8,000 miles over this period and being carefully maintained by the owner.  

Over the last few years it has been used much less frequently but we are told that the last owner continued to maintain it and take it for short local runs well into his nineties, the family finally selling the car via Brightwells in the summer of last year. 

Our vendor acquired the Conquest at that auction but has barely used it since. Although it is MOT-exempt, it has an MOT until 13th May 2026 with just a couple of advisories (minor exhaust leak; front brakes imbalanced).

As you can see in the photos, the restoration has held up extremely well and this Conquest still looks mighty fine some 40 years later, with a really lovely paint finish. It has been starting promptly and running well as we have moved it around on site. The driver's door arm rest is currently not fitted but is included with the car along with sundry spare parts in the boot.

On offer here at a modest guide price, this well-historied and well-restored Daimler is now in search of an enthusiastic new owner who can continue to preserve her for future generations to enjoy.

Consigned by James Dennison – 07970 309907 – james.dennison@brightwells.com 

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